SELLING YOUR PROPERTY WITH US

We’ve created a Luxury Market Preparation Guide (LMPG) and we feel confident that if the guide is followed your property will sell for a price higher than you would otherwise. Our LMPG is like a white paper or report. As with other aspects of our business, it is a living document. The critical areas of our Guide will discuss as they relate to the property you intend to list are its: 

• Layout (Floor Plan)                  

• Presence                  

• Exterior impression                  

• Interior impressions                   

• Landscaping                 

• Systems                 

• Guide for showing, photography, etc                

• Documents intelligence 

Ultimately the selling price will be determined not only by comparable properties but by competing buyers as well. Buyers will establish a “worth” that your property has to them. In the auction world the highest price for a painting will be achieved by all prospects in a position to both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale. In contrast to a painting, however, real estate is location specific. Your property value is closely tied to the history of prices in your same community, region and state. Purchase of a residential property, at any price, is both an emotional and business decision. The decision to purchase is driven by emotion. The purchase price is tied to both emotion and market data. 

Important Items Used in Our Pricing Strategy:

• Neighborhood characteristics.
• Local housing market trends.
• Sale prices of comparable homes recently sold in the area.
• Lot and home size.
• Age and design of the home.
• Types of interior and exterior materials.
• Condition of the home.
• Appliances.
• Amenities, such as fireplaces or decks.
• Home improvements and renovations.

   Through creative writing & music to photography and cinematography we craft products that are visually engaging and make your property stand out in our competitive marketplace. Our photography is exemplified by the desire to seize the atmosphere of a space and build a creative visual narrative that allows it to speak. Examining how a simple movement of the sun can transform how a room looks and feels, defines the way we approach and ultimately capture architecture and interiors. Telling a story of the balance between light and shadow is key.

   With every property, we look to create a series of images that look and feel as natural as possible. By using of as much natural light that is available and supplement when necessary with flash, our aim is to keep the final image as true as possible to each room.

  Our team is providing the following production for our listings:

• Professional Photography (over 50 high-resolution professional photos)
• Daytime Photography
• Nighttime Photography
• Twilight Photos
• Details of the Property 
• Community/ Neighborhood Photos and Video
• Aerial Drone Photos and Video
• Architectural Video
• Lifestyle Video
• 3D Walkthrough Tours
• Virtual staging 
• Renderings of the property (photos and video)

   Through stunning photography, creative writing and attention-getting narrative details we create all our print marketing pieces that attract qualified buyers locally, nationally and globally. Once the property is listed for sale, all the material are created, ordered for print and mailed out. All our marketing materials are also available in digital format. For each showing we have a buyer's package with all the details about each property, photo brochure, additional information about the area, schools, utilities, taxes etc.

Our print materials:

• Just Listed Postcards, sent by mail - 8.5x11 (over 200 pieces)
• Just Listed Postcards, sent by mail -  4.5x5.5 (over 700 pieces)
• Property Brochure - 8.5x11 (50 pieces, minimum of 2 page/brochure)
• Detailed Package about the Property 
• Corcoran Premier Realty's magazine
• Floor Plan for every Property
• Survey of the Property
• Market Valuation Report
• Map and points of interest

      We utilize artificial intelligence and big data in social media advertising to drive qualified potential buyers. Our listings are advertised on social media through Social AI Engine. This powerful platform identifies people who are searching specifically for your type of home and shows them your property's ad. Our Social AI Engine collects and analyzes all that data in real time so we can show your property to the people most likely to buy it right now.

  Our team is providing the following:

• Single Property Website
• Property featured on Corcoran.com 
• Global exposure
• Listing on the agent's website 
• Online Media Partners
• Social Media Advertising
• Direct Email 
• Virtual Reality 
• Distribution Partners
• Detailed Seller's Report 
• Online Activity Report 
• Corcoran Premier Realty's magazine
• Digital flyer and brochures
• Digital Open House Advertising

    As soon as you list your property with us, your home greats prospective buyers across hundreds of prominent partner websites in our extensive real estate network. We drive millions of potential buyers to our listings website and when it comes to getting press we are also connected.

Selected properties are promoted though the following media outlets:

• The Wall Street Journal 
• New York Times
• The Times of London
• New York Post 
• O Globo (Brazil)
• Straits Times (Singapore)
• Time Out New York
• The Hollywood Reporter
• Time/Money.com
• TV Media
• South China Morning Post
• Palm Beach Daily News
• Palm Beach Post
• Newsday
• New York Magazine